10 years of waiting. 10 years have passed until the day finally came when the world has in its ears the debut album of the brand new Queen of Dancehall Spice, and its premiere was precisely on his birthday, last 6 of August.
With an epic story behind, The album is a testament to Spice's brave and inspired rise to the highest echelons of the Dancehall genre.. 10 is bold, as expressed in the VP Records portal, artist stamp. The album is, at the same time, a step towards the new frontiers of the Dancehall musical space, positioning Spice as one of the greatest innovators of its kind and beyond.
Representing the culmination of a journey of 10 years, The new album showcases Spice's songwriting versatility while blending hardcore dancehall with soca genres., pop, R&B and electronics. Featured tracks include “Send It Up” (the single that follows “Go Down Deh”), “Mon-Mon (with Niche)”, his revolutionary anthem “So Mi Like It”, that has accumulated almost 100 million video views and his latest hit single “Go Down Deh (with Shaggy and Sean Paul)”. The latter topped the world reggae charts, while the official music video has accumulated more than 21 million views on YouTube, making history as the first dancehall video to continue trending on the platform for five weeks in a row.
The song has also consistently been among the top trending releases on Shazam., Twitter and Tik Tok, as the trio started a television blitz on top-rated shows on iconic international television channels, with performances on the Good Morning America Summer Concert Series, Jimmy Kimmel Live y The Wendy Williams Show , as well as an appearance on ITV's Good Morning Britain.
Executive produced by Shaggy, GRAMMY Award Winner and Charts Leader for Certified Diamonds in Its Own Right, "10" also includes the production of artists such as Supa Dups and Stephen “In Genius” Mcgregor. Along with the premiere, Its digital launch will be commemorated by a coveted Spotify billboard in New York's Times Square., followed by the physical album and a vinyl edition of his hit “Go Down Deh”. Both the record and the vinyl will be available from the next 27 of August.
It should be remembered that Spice, whose given name is Grace Latoya Hamilton, began his career in the early 1990s 2000. His first big hit was with the controversial single “Romping Shop” with Vybz Kartel at 2009, the same year he signed with VP Records. He released his debut EP "So Mi Like It" on 2014 and after a dispute with his record label over the delay in the release of his debut studio album, the artist independently released a mixtape titled Captured (2018), where he addresses the issue of colorism in the black community, and with which he generated controversy with his single “Black Hypocrisy” and the media campaign that he carried out under this production "whitening" the color of his skin.