The Jamaican artist Yaadcore released the video clip of “Rasta Time”, new song that gives title to his next EP. The video, directed by Jesse James, It was filmed in the Trelawny Hills, In Jamaica, images reflecting the song's focus on Rastafari culture, spirituality and connection with nature.
“Rasta Time” revisits the spiritual and cultural legacy of the Rastafari Messiah and Emperor of Ethiopia, Haile Selassie I, and highlights the movement's influence on modern wellness culture, decades before veganism became widespread. The new single, offers a powerful lesson in Rastafari history and reflects on its cultural and religious ethos.
throughout the song, Yaadcore points out various principles: “The Rastafari culture was a pioneer in promoting and encouraging consumption ‘Ital‘ long before the term 'vegan' even existed, thus demonstrating that the rastaman It is connected to the root of creation and the Creator, and not with the conventional lifestyle imposed by the system created by man”. Yaadcore adds that the song's opening verse is especially important, as it captures the significance of Haile Selassie's arrival in Jamaica and the resilience of the Rastafari people through years of adversity.
The single also represents a collaboration between Jamaica and Africa. Nigerian producer Jayscilla provided the original beat, while Christopher Campbell was in charge of guitar. The track was recorded on the label 12 Yaad Records de Yaadcore, was mixed and processed by River Nile—son of legendary producer Cleveland Browne, from the duo Steely & Clevie—and mastered by Natural High.
“Stay tuned for more music and next project, “Rasta Time”; I hope to offer live music for “whoever wants to listen to it” and create memorable experiences”, commented on his most immediate projections.
